CONCEPT DESIGN, BRAND ARCHIVES, PRODUCT DEVELOPMENT, PATTERN  DEVELOPMENT, BRAND COMMUNICATION

Arabia beloved patterns collection brings together loved patterns through-out history, but also new ones like Huvila by Heini Riitahuhta. It enables collecting and the products are easy to give as gifts. All pattern collections are developed into same shapes and price points.

The roots for this concept start in 2017 when Finland 100 years mug collection was developed, taking consumer expectations into account.

Items in this collection can be combined with vintage Arabia. The patterns have been redrawn and produced with highest focus on details. Colours have been matched as close as possible to the original, taking into account the change of materials and colour formulas.

In addition to products, the concept consists of visually distinctive digital assets, point of sale materials, window designs and gift packaging.

Latest addition to the collection is a set called “Esteri Tomula’s treasures” that are based on archive sketches and have not been produced before.