PORTFOLIO MANAGEMENT, COLOUR PALETTE DEVELOPMENT, DESIGN STRATEGY
Systematic colour design:
• Base for portfolio development
• Balanced yet inspiring colour palette
• 3 colour worlds
• Optimal selection for each product line
• 1 new colour a year, and/or 2-3 focus colours to create the seasonal mood
Colour palette changes on a yearly basis to keep the visual appearance of the assortment fresh and retail environment interesting.
For the Iittala 140th anniversary year a bold and distinctive colour palette was created with Amethyst, Cranberry and Dark grey as key colours.
Photos by Fiskars Finland & author