BRAND AND DESIGN MANAGEMENT, DESIGN STRATEGY

Design guides for Rörstrand and Arabia were made in 2017 and since then they have been updated on a yearly basis. The guides are used mainly for internal communication and training, but also when briefing designers, photographers, influencers and other creatives.

Content of the guides:

– Brand introduction
– Product design
– Retail design
– Graphic Guideline
– Photography Guideline
– Marketing & digital communication