CONCEPT DESIGN, PRODUCT DEVELOPMENT, COLOURS AND MATERIALS, CONSUMER INSIGHTS AND TRENDS, DESIGN MANAGEMENT, DESIGN STRATEGY, PORTFOLIO MANAGEMENT, ROADMAP PLANNING

This collection opened up a new category for Iittala. New materials, new functionalities and new distribution. The designers were carefully selected and extensive development work ended up with iconic products. The main idea behind all was “From taking space to creating space. “

There was a skilled group of designers chosen for the different projects: Harri Koskinen, Matti Klenell, Ineke Hans, Cecilie Manz, Markku Salo, Aalto & Aalto, Magnus Pettersen and Anu Penttinen. First products were launched in 2013.