CONCEPT DESIGN, CONSUMER INSIGHTS, PRODUCT DESIGN AND DEVELOPMENT, PATTERN DESIGN, BRAND COMMUNICATION

The entirely new form of tableware launched in 2018 for Arabia, Mainio, is inspired by urbanization and small homes.

The development of the Mainio tableware series was sparked by the idea of creating a relaxed tableware set that could be used for many purposes and that took small spaces into consideration.

Target was to design items that would be light, easy to use, and stackable: a set of tableware that combined practicality, versatility, and durability.

In 2019 new items were introduced: a large teacup and a multifunctional deep plate. Three new patterns were brought to the mug shape.

In 2021 new oven and serving items are added to the collection. These handy items can be used for cooking and serving, as well as for storing food in the fridge or freezer. Also linen textiles are introduced.