CONCEPT DESIGN, PORTFOLIO DEVELOPMENT, COLOUR DESIGN, DESIGN MANAGEMENT, BRAND DEVELOPMENT

Tuuli is a new brand created by a Japanese third-generation family business that manufactures curtain fabrics and curtains. Together with Studio Viippola the Tuuli team has developed a new collection of bags, home clothes and textiles. 

The concept is called “Everyday renewed”. The collection supports creating rituals that enhance wellbeing at home and offer comfort when going out. The aim is to enable people to find happiness in the everyday life: to pause over a hot drink, to take a small nap, to relax in a bath or Finnish sauna, or to go for a walk outside.

Tuuli products are designed so that there is no unnecessary textile waste. The fabrics are used in their entire width and any leftover pieces are used in other products like pouches. The home clothes are unisex & one-size only. One universal size of clothing simplifies manufacturing and logistics. The collection also includes bags and pouches made from leftover pieces from roller curtain manufacturing.

Studio Viippola has helped with concept design, portfolio development, colour design, design management and brand development. The photoshoot for the collection was organized by Studio Viippola in Helsinki together with art director Päivi Niemi and photographer Juho Länsiharju. 

The brand personality and the logotype Tuuli were created by Studio Viippola.