CONCEPT DESIGN, PRODUCT DESIGN AND DEVELOPMENT, PATTERN DESIGN, COLOUR PALETTE, DESIGN MANAGEMENT, DESIGN STRATEGY, PORTFOLIO MANAGEMENT, BRAND VISUALITY AND COMMUNICATION, BRAND ARCHIVES
Swedish Grace is the icon of the Rörstrand assortment. The series was unveiled at the Stockholm Exhibition in 1930. Louise Adelborg succeeded in conveying the sensation of ears of wheat swaying in the summer breeze. Ear of wheat symbolises life and growth, everyday wellbeing and beginning of something new.
The collection is updated on a regular basis with new parts and colours, and as a new category textiles have been recently added.
When designing any new parts, the shapes and pattern placement need to be according to guidelines created for the collection. All details are designed with respect to the original designs. Items from the archive are reproduced with love and care.
Photos by Fiskars Finland